W C Bradley Co

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W.C. Bradley, founded in 1885, is a privately owned diversified company, headquartered in Columbus, Ga. The company operates diverse businesses in industries, including textiles, farm implement manufacturing, row crop and livestock production, retail businesses in outdoor sports equipment and licensed sports apparel, and barbecue grill manufacturing. Its Char-Broil division is one of the world's leading producers of outdoor barbecue gas and electric grills. Its Bradley Direct is a full-service third-party fulfillment company providing call center services, order processing, and Web integration services to clients. The company's wares are sold to major retailers worldwide, including Sears, Roebuck, Home Depot, Kmart, and Wal-Mart, and through its own Web site.