Character

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We are experts in story and character. We come from the worlds of animation, filmmaking, screenwriting, improvisational theatre, brand building and new product development. What unites us is a deep love of story and a desire to bring an understanding of character and story to marketing. Our story framework analysis and strategic recommendations have been transformational for some of the world's largest brands including Walmart, McDonald's, Chrysler, Discovery, Old Spice, Pringles, Head & Shoulders, Verizon and Cheerios. With over 70 projects to date, we are the world's foremost experts on brand analysis through the lens of story and character.