Truth Initiative

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The American Legacy Foundation is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the foundation develops programs that address the health effects of tobacco use through grants, technical assistance and training, research, youth activism and strategic partnerships. It also features counter-marketing and grassroots marketing campaigns, public relations and outreach to populations disproportionately affected by the toll of tobacco. The foundation s national programs include Circle of Friends, Great Start, a Priority Populations Initiative, Streetheory and truth. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement reached between attorney generals from 46 states, five United States territories and the tobacco industry.